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Design is changing, and so are the roles all of us play in the process. This means rethinking product building from the ground up—from shifting mindsets to bringing design and engineering closer together to make great work. Figma’s biggest product launch of the year kicks off Config, followed by an inside look at how Stripe builds products, and why good design is good business from Netflix's VP of Design.

Speakers:
Dylan Field –CEO, Figma
Kris Rasmussen –Chief Technology Officer, Figma

Figma was built to make design accessible to all so everyone can contribute to product development. This year we’re rethinking what that means - and how to open up Figma to more people in more ways. Config is always our biggest launch of the year - don’t miss it.

Design is not just a way to make sense of the world; design helps the world make sense. It takes fierce optimism to face challenges and see them as opportunities for learning, growth and change.

A DESIGN-LED COMPANY
Brian Chesky – Co-founder & CEO, Airbnb

in conversation with Dylan Field

We approach everything at Airbnb through a design lens. For us, design is not just about how things look but also how they work. We have redesigned almost every element of the guest, Host and employee experience over the last three years, and it has transformed our culture, our products, and our community. I’ll share how we did it, some of the difficult moments along the way, and how we kept design and creativity at the center of everything.

Speakers:
Noah Levin – VP of Design, Figma
Jordan Singer – Founder & CEO, Diagram
Andrew Pouliot – ML Engineer, Diagram
Vincent van der Meulen – Design Engineer, Diagram

As an industry we’re in a transformative moment: how will AI shape our future and our work? That is exactly what we are tackling on the main stage with some of the most innovative thinkers on AI and product building.

How can AI make designers more effective? What are the challenges and opportunities building with AI for design? We’ll talk about the history of generating UI with AI, how AI can make designers more effective, challenges and opportunities in building with AI for design, and breaking down barriers between design and code roles. We’ll share a deep dive - and demos - into the Diagram product evolution and tackle the evolving role of the designer in this future.

For large organizations, internal marketing and onboarding strategies are essential to successfully introduce an enterprise design system. The Capital One Enterprise Design System team soft-launched with an interactive onboarding and education playground to demonstrate the system’s visual appeal, advanced tooling, and robust support model. Playfully titled as the design system “flight simulator”, the Figma-based training tool prepared designers to take flight. Join Jana in a discussion about how informative (and fun!) design system training can build your brand. She’ll share tips on simplifying complex design system concepts into digestible learning plans, and show examples of how she and her team brought training to life in a delightful way.

We’ve all been there before; you forget to cancel a 7-day free trial and the next thing you know, you're being charged for a full year. This was our biggest complaint at Blinkist, and a problem across the industry that we wanted to solve. In this talk, I’ll walk you through how we created a solution that balanced the business requirements and user needs that led to a 55% decrease in customer service complaints, and a 23% increase in conversion. You can try this solution out today on your app or website!

The Internet we know today will be unrecognizable by the end of the decade. Despite turmoil with the economy, builders are still building and data is moving faster than ever. In this talk, I will do a deep-dive into how the Frontend Cloud enables the rise of design engineering and how companies like Vercel are empowering builders by enabling unbridled creativity without compromising design and user experience.

Everything you know about responsive design is changing. With new entry points for user-centered inputs, component-based responsive capabilities, and more functional theming systems, responsive design is no longer limited to the size of your user's screen. In this talk, learn about new landings in the Web UI ecosystem and how to leverage them to build robust and personalized digital experiences.

Building great products starts with building great teams. And building great product teams is more than just hiring the right people; it’s designing the right rituals that help them operate effectively and unlock their full potential. Join Shishir Mehrotra, co-founder and CEO of Coda, and Yuhki Yamashita, Chief Product Officer of Figma, as they share the rituals they’ve created and been a part of over the years. Get inspired by ideas to bring back to your team.

People often ask how Figma makes its product decisions. What information do we gather? How do we prioritize between features? Go inside Figma’s decision making process to hear behind the scenes stories about how some of the core decisions were made, and some of the philosophy behind the decisions that helped make Figma the tool it is today.