Want richer animations, faster development, improved accessibility, and fresh creative challenges? Designers hate this one simple trick: embrace a platform-first design language. Drawing from Christine's experience designing for Arc Search and WhatsApp, we’ll see how letting iOS be iOS and Android be Android can yield huge wins for users and companies alike, and spur genuine innovation to boot. In this deep-dive, you'll discover the unexpected benefits of native design, and learn best practices for building unique apps that feel at home on any device.