Driving industry transformation

Giuseppe Perri is a design leader with over 20 years of experience in system thinking, user-centered design, and digital product innovation. As Head of UX Guide & Foundation at Volvo Cars, he leads a central team that delivers cohesive digital experiences while shaping global design strategies. His career spans leadership roles at Electrolux, Ericsson, and others, where he honed expertise in interaction design, design systems, service design and agile methodologies. He blends business goals with user needs, striving for meaningful solutions and inclusive cultures.

Adam Morris is the Head of Product Design and UX at The Economist Group. He's focussed on creating intuitive experiences that deliver The Economist's indispensable analysis and ideas for the world's most curious people. Before joining The Economist Group, he led the product design practice at strategic design and technology studio Made by Many. He's launched products and services for companies such as BBC, ITV, Skype, Carlsberg, Cannes Lions, Gates Foundation, Finnair and Expedia.

Ellen McGirt is an author, podcaster, speaker, community builder, and award-winning business journalist. She is the editor-in-chief of Design Observer, an independent media company that has maintained the same clear vision for more than two decades: to expand the definition of design in service of a better world. Ellen established the inclusive leadership beat at Fortune in 2016 with raceAhead, an award-winning newsletter on race, culture, and business. The Fortune, Time, Money, and Fast Company alumna has published over twenty magazine cover stories throughout her career, exploring the people and ideas changing business for good. Ask her about fly fishing if you get the chance.