Designers, your job in 2026 isn't getting smaller. It's getting bigger.

The same shift that democratized research five years ago is now coming for design. Researchers didn't disappear — they got more strategic, defined what good looked like, and built the systems that let everyone else ship to their bar. AI replaces UI production, but judgment, taste, and customer understanding become what wins.

Ned Dwyer, CEO of Great Question, shares how his team rebuilt AI-native in a year, why the voice of the customer saved it, and three moves designers can steal on Monday.