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The wild west of collaborative brand design
- Theme:Design craft
- Topic:Brand
- Topic:Strategy
- Topic:Collaboration
Hear the co-founders of Smith & Diction—a branding and design studio based in Philadelphia—share how their team uses Figma for wildly collaborative brand design, and how that ultimately leads to more interesting creative work.
Mike Smith
Co-founder & Creative Director
Smith & Diction
Chara Smith
Co-founder & Copy Chief
Smith & Diction
Trust is the currency
- Theme:Design craft
- Topic:Strategy
- Topic:Research
- Topic:UX
Join Jude Sue on a journey through the evolving world of designing for currencies and how humans have exchanged value throughout history. Whether we’re designing for dollar bills, credit cards or crypto, trust is the fundamental currency at the core of all forms of exchange. How can designers build to inspire trust? Jude will provide an in-depth look across fin tech and crypto to share best practices in designing for ‘trust as the currency.’
Jude Sue
Member of Technical Staff
World Labs, Design
Context is everything
- Theme:Design craft
- Topic:Brand
- Topic:Strategy
Felipe Rocha, Founder and Creative Director of PORTO ROCHA, a New York-based design and strategy agency, joins Carlo Michelangelo Luetto, Head of Creative at Robinhood, for an inside look at the thinking behind Robinhood’s recent rebrand. They’ll break down how they crafted a brand designed to scale—one that evolves with the company, adapts seamlessly across different contexts, and remains flexible without ever losing its essence.
Felipe Rocha
Founder & Executive Creative Director
PORTO ROCHA
Carlo Michelangelo Luetto
Head of Creative
Robinhood
About the speakers
Mike Smith
He/himCo-founder & Creative Director
Smith & Diction
Mike Smith co-founded Smith & Diction with his partner, Chara, a decade ago. The Philadelphia-based design studio specializes in creating thoughtful identities for imaginative clients. Mike is most well-known for his team's rebrand of Perplexity, and for making his working Figma files public for anyone on the internet to see. Mike leads all creative and design at Smith & Diction—working both as creative director and a lead designer on every project.
Chara Smith
She/herCo-founder & Copy Chief
Smith & Diction
Chara Smith co-founded Smith & Diction with her partner, Mike, a decade ago. The Philadelphia-based design studio specializes in creating thoughtful identities for imaginative clients.
Jude Sue
She/herMember of Technical Staff
World Labs, Design
Jude Sue is a member of the technical staff at World Labs designing spatial intelligence. Previously she was a Design Lead at Coinbase where she led the redesign and relaunch of the new Wallet in 2022. She has also served as Head of Design at CoinTracker, supporting Product Designers, User Research, Content Designers and Visual Designers crafting crypto tax solutions. Previous to all this, Jude was a Product Designer at Instagram where she shaped the Stories product, serving billions of users.
Felipe Rocha
He/himFounder & Executive Creative Director
PORTO ROCHA
Felipe is a Brazilian designer and creative director in New York with 18+ years of experience. He’s worked across branding, digital, editorial, and more, creating culturally relevant work for brands like Netflix, Apple, and Nike, as well as cultural institutions like Sundance Film Festival and PAC NYC. Before founding PORTO ROCHA, Felipe led design at Spotify for new brands and artist collaborations. He was also a designer at Sagmeister & Walsh and was a resident at Fabrica, working on the iconic COLORS Magazine.
Carlo Michelangelo Luetto
He/himHead of Creative
Robinhood
Carlo Michelangelo Luetto is a storyteller at his core, passionate about creating unique brands and crafting unforgettable narratives. With 20+ years of experience, he blends artistic vision with emotional depth to build meaningful connections. Raised between NYC and Buenos Aires, he draws inspiration from culture, community, and technology. Carlo has led award-winning teams for brands like Nike, Apple, Spotify, and Google, shaping stories that leave lasting impressions.