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When:May 7 – Level 2

Level 2 stage

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Creative spark: the magic of small group creativity

  • Theme:Design craft
  • Topic:Brand
  • Topic:Strategy
  • Topic:Independent

There’s a special creative magic that emerges when small, tight-knit groups work fluidly together. So why is it so hard to keep hold of this spark as our teams grow? In this talk, Kevin will uncover the specific conditions that foster breakthrough creativity, the hidden forces that hold it back, and share tactics to help lure the creative spark into spaces it doesn’t typically go.

    • Kevin Twohy

      Founder & Principal

      Twohy Design Works

Growth design as art and science

  • Theme:Design craft
  • Topic:Research
  • Topic:Strategy

Growth design is both art and science—a mindset that balances craft with data-driven iteration to create impactful, user-centered experiences. In this talk, Becca shares insights from her work as a web growth designer, highlighting how an iterative approach can elevate design craft while achieving measurable outcomes, along with practical tips for applying a growth mindset to any workflow.

    • Becca Ramos

      Brand Designer

      Figma

Unlearning design: how testing transformed my work

  • Theme:Design craft
  • Topic:Brand
  • Topic:Strategy
  • Topic:Independent
  • Topic:Web design

After designing and launching 100+ marketing websites, it’s easy to assume they’re working—but are they really? A site can look great and follow best practices, but that doesn’t mean it drives results. This talk dives into what happens when designers stop guessing and start testing, revealing hard-earned lessons about failure, persistence, and what it truly means to design to win.

    • Grace Walker

      Creative Director

      Spellbook

About the speakers

Kevin Twohy

He/him

Founder & Principal

Twohy Design Works

Kevin Twohy is the Founder and Principal of Twohy Design Works – a design company that lives in the shrinking space between humans and computers. Clients include the New York Times, Mill, Sony, Good Inside, Kernel, Fitbit, MIRROR, Everlane, Gagosian Gallery, and the National Park Service.

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Becca Ramos

She/her

Brand Designer

Figma

Becca Ramos is a web, brand, and growth designer based in Atlanta, GA. She brings a thoughtful, data-informed approach to creating web and brand experiences that help brands grow and evolve. She is also passionate about music, wellness, coffee, and her two cats, Ponyboy and Ennui.

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Grace Walker

She/her

Creative Director

Spellbook

Grace Walker is a web designer, developer, and course creator. After four years of freelancing designing and building custom websites, Grace recently joined Spellbook as Creative Director to craft magical marketing experiences for lawyers.

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