How do we pair machine learning with true artistry? What’s moral, what’s safe, and what genuinely resonates in this new creative world? These are the questions that confronted our team at Plaid as we sought to reshape the way money looks and feels in the age of AI. In this far-reaching talk, we’ll explore the ways authenticity has shaped the history of finance through the lens of graphic design and branding—and what machine learning means for its future.