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When:May 7 Mezzanine level

Mezzanine stage

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And...cut! The design process behind animation tools

  • Theme:Design craft
  • Topic:Motion design
  • Topic:Collaboration
  • Topic:Strategy

This talk explores the unconventional and evolving design processes behind the animation tools at Pixar and Walt Disney Animation Studios. Through case studies, we’ll showcase how innovative approaches to collaboration and iterative design address the ever-changing needs of artists, ultimately shaping tools that fuel the creation of groundbreaking films. Gain valuable insights and best practices for adopting flexible design processes that empower expert users—who not only rely on these tools but actively contribute to their development.

    • Ruchita Lodha

      Product Designer

      Pixar Animation Studios

    • Rehan Butt

      Senior Product Designer

      Walt Disney Animation Studios

No flags, just wins: reimagining the NFL app

  • Theme:Product management
  • Topic:Strategy
  • Topic:Scalability
  • Topic:Visual design

How do you create a digital home for the NFL—the loudest and largest sports league in the world? By building an app as electrifying as the game itself. In this session, NFL and Code and Theory unpack the reimagined NFL app, a modular marvel that scales across 32 teams, adapts to every fan behavior, and is the heartbeat of NFL+, the new D2C offering. From wrangling stakeholders to newly launched multitasking features, discover how bold product management transformed a bloated experience into a fan-first, data-powered platform with 5M weekly users and 2.3B minutes watched. No flags, just wins.

    • Lauren Manning

      Head of Product Design, UX Research

      NFL

    • Arjun Kalyanpur

      Sr. Director of Product Strategy

      Code and Theory

Designing positive futures

  • Theme:Design craft
  • Topic:Visual design
  • Topic:Motion design

John LePore (founder, BlackBox Infinite) is designing the future for film, technology, and automotive. Blurring the line between science-fiction and science fact has driven John's contributions to some of the biggest films ever made, and exciting digital products, vehicles and more. John will discuss how we can inform technology, entertainment, and innovation to break the cultural addiction to dystopia.

    • John LePore

      Co-founder & Exec Creative Director

      BlackBox Infinite

About the speakers

Ruchita Lodha

She/her

Product Designer

Pixar Animation Studios

Ruchita is a product designer at Pixar Animation Studios, where she drives product, design, and research for animation and VFX tools that empower the artists behind the studio’s iconic films. Ruchita focuses on creating sustainable and accessible user-centered systems that enhance workflows in complex environments. She’s passionate about interaction patterns, ergonomics, design systems, and creating joyful experiences with technology. Ruchita previously worked at Blizzard Entertainment’s internal platforms and design systems and has a background in startups, payments and e-commerce.

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Rehan Butt

He/him

Senior Product Designer

Walt Disney Animation Studios

Rehan leads design for a broad range of tools used by artists and filmmakers at Walt Disney Animation Studios. Working closely with the artists and engineers to bring cutting-edge computer graphics technology to intuitive and artist-focused tools. As a design generalist, Rehan works across the full product lifecycle from concept to launch and refinement while championing best practices in user experience throughout the Studio. Previous to joining Walt Disney Animation Studios, Rehan led design across consumer and enterprise products in the healthcare and sports technology fields.

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Lauren Manning

She/her

Head of Product Design, UX Research

NFL

Lauren Manning is the Head of Product Design, UX, and User Research at the NFL, where she leads the creation of fan-first experiences for the flagship NFL Mobile app, NFL.com, and more for over 30M weekly users worldwide. With over 15 years of experience, she has a proven track record in defining and launching impactful digital products. Before joining the NFL, Lauren worked at renowned agencies like R/GA and Code and Theory, notably rebuilding the CNN Magic Wall for the 2020 election and redesigning the NBC Rio Olympics website, which achieved over 1 billion minutes streamed in just 17 days.

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Arjun Kalyanpur

He/him

Sr. Director of Product Strategy

Code and Theory

Arjun is a Senior Director of Product Strategy at Code and Theory, a technology and creative agency. As a strategist with degrees in engineering, management, and design, Arjun has worked across industries for brands like the NFL, Microsoft, The Ritz-Carlton, adidas, JPMorgan Chase & Co, CNN, the Rhode Island School of Design, and more that helped lead Code and Theory to be named Ad Age's 2024 Business Transformation Agency of the Year.

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John LePore

He/him

Co-founder & Exec Creative Director

BlackBox Infinite

John LePore is a visionary creative helping leading innovators strategize, visualize, and realize the next era of digital. John spent over a decade crafting iconic designs for 25+ Marvel Cinematic Universe films and pioneering user experiences for industry giants like Google, Ford, and Nike. Recently, John’s Apple Vision Pro F1 Prototype captivated social media, amassing over 60M views and setting a new benchmark for spatial experiences. John is obsessed with the dynamics of technology, collaboration, and service, and leveraging them to design positive futures.

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