Mezzanine stage
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And...cut! The design process behind animation tools
- Theme:Design craft
- Topic:Motion design
- Topic:Collaboration
- Topic:Strategy
This talk explores the unconventional and evolving design processes behind the animation tools at Pixar and Walt Disney Animation Studios. Through case studies, we’ll showcase how innovative approaches to collaboration and iterative design address the ever-changing needs of artists, ultimately shaping tools that fuel the creation of groundbreaking films. Gain valuable insights and best practices for adopting flexible design processes that empower expert users—who not only rely on these tools but actively contribute to their development.
Ruchita Lodha
Product Designer
Pixar Animation Studios
Rehan Butt
Senior Product Designer
Walt Disney Animation Studios
No flags, just wins: reimagining the NFL app
- Theme:Product management
- Topic:Strategy
- Topic:Scalability
- Topic:Visual design
How do you create a digital home for the NFL—the loudest and largest sports league in the world? By building an app as electrifying as the game itself. In this session, NFL and Code and Theory unpack the reimagined NFL app, a modular marvel that scales across 32 teams, adapts to every fan behavior, and is the heartbeat of NFL+, the new D2C offering. From wrangling stakeholders to newly launched multitasking features, discover how bold product management transformed a bloated experience into a fan-first, data-powered platform with 5M weekly users and 2.3B minutes watched. No flags, just wins.
Lauren Manning
Head of Product Design, UX Research
NFL
Arjun Kalyanpur
Sr. Director of Product Strategy
Code and Theory
Designing positive futures
- Theme:Design craft
- Topic:Visual design
- Topic:Motion design
John LePore (founder, BlackBox Infinite) is designing the future for film, technology, and automotive. Blurring the line between science-fiction and science fact has driven John's contributions to some of the biggest films ever made, and exciting digital products, vehicles and more. John will discuss how we can inform technology, entertainment, and innovation to break the cultural addiction to dystopia.
John LePore
Co-founder & Exec Creative Director
BlackBox Infinite
About the speakers
Ruchita Lodha
She/herProduct Designer
Pixar Animation Studios
Ruchita is a product designer at Pixar Animation Studios, where she drives product, design, and research for animation and VFX tools that empower the artists behind the studio’s iconic films. Ruchita focuses on creating sustainable and accessible user-centered systems that enhance workflows in complex environments. She’s passionate about interaction patterns, ergonomics, design systems, and creating joyful experiences with technology. Ruchita previously worked at Blizzard Entertainment’s internal platforms and design systems and has a background in startups, payments and e-commerce.
Rehan Butt
He/himSenior Product Designer
Walt Disney Animation Studios
Rehan leads design for a broad range of tools used by artists and filmmakers at Walt Disney Animation Studios. Working closely with the artists and engineers to bring cutting-edge computer graphics technology to intuitive and artist-focused tools. As a design generalist, Rehan works across the full product lifecycle from concept to launch and refinement while championing best practices in user experience throughout the Studio. Previous to joining Walt Disney Animation Studios, Rehan led design across consumer and enterprise products in the healthcare and sports technology fields.
Lauren Manning
She/herHead of Product Design, UX Research
NFL
Lauren Manning is the Head of Product Design, UX, and User Research at the NFL, where she leads the creation of fan-first experiences for the flagship NFL Mobile app, NFL.com, and more for over 30M weekly users worldwide. With over 15 years of experience, she has a proven track record in defining and launching impactful digital products. Before joining the NFL, Lauren worked at renowned agencies like R/GA and Code and Theory, notably rebuilding the CNN Magic Wall for the 2020 election and redesigning the NBC Rio Olympics website, which achieved over 1 billion minutes streamed in just 17 days.
Arjun Kalyanpur
He/himSr. Director of Product Strategy
Code and Theory
Arjun is a Senior Director of Product Strategy at Code and Theory, a technology and creative agency. As a strategist with degrees in engineering, management, and design, Arjun has worked across industries for brands like the NFL, Microsoft, The Ritz-Carlton, adidas, JPMorgan Chase & Co, CNN, the Rhode Island School of Design, and more that helped lead Code and Theory to be named Ad Age's 2024 Business Transformation Agency of the Year.
John LePore
He/himCo-founder & Exec Creative Director
BlackBox Infinite
John LePore is a visionary creative helping leading innovators strategize, visualize, and realize the next era of digital. John spent over a decade crafting iconic designs for 25+ Marvel Cinematic Universe films and pioneering user experiences for industry giants like Google, Ford, and Nike. Recently, John’s Apple Vision Pro F1 Prototype captivated social media, amassing over 60M views and setting a new benchmark for spatial experiences. John is obsessed with the dynamics of technology, collaboration, and service, and leveraging them to design positive futures.