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When:Oct 15
Main StageHall 5 at BIEC

What changed when designers started shipping code

  • Theme:Main Stage

What happens when designers can ship code faster than teams can judge the ideas behind it? Sascha Trinkaus shares how Freshworks is connecting its design system to AI tools and preparing engineering workflows for designers contributing production code. He explores how market evidence and customer feedback sharpen ideas before prototyping, and how designers carry their taste through to the product. Joined by Kaushal Cavale from Engineering, he examines what it takes to make this work across disciplines, where human judgement matters, and what they are still figuring out.

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