Lloyds reimagined: the future of digital-first rebrands
- Theme:Design craft
- Topic:Design systems
- Topic:Collaboration
Vishal Kapoor
Design Language Lead
Lloyds Banking Group
Kishan Koriya
Native Design System Manager
Lloyds Banking Group
Rebranding in large organisations often leads to design system chaos—unusable colors, fonts, incomplete icons, and rushed rollouts. In this talk, Vishal and Kishan share how they approached the Lloyds Bank rebrand by embedding design system and digital design language at its core. They harnessed Figma to integrate elements like colors into the system using tokens and variables, reflecting them in code. This digital-first strategy turned the rebrand into a dynamic operating system, enabling faster, smoother rollouts and scalable results.
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About the speakers
Vishal Kapoor
He/himDesign Language Lead
Lloyds Banking Group
Vishal Kapoor is a lead designer with over 15 years of experience in design systems, visual language, and digital brands. He has led transformative projects for global companies like IBM, Jaguar Land Rover, Virgin Media, Deutsche Bank, Cisco Meraki, and Shell. Currently, he leads the Design Language team at Lloyds Banking Group, contributing to the Lloyds Bank rebrand and new app experience. Vishal is also a certified yoga teacher, dedicated to holistic wellbeing, teaching mindfulness practices within his community.
Kishan Koriya
He/himNative Design System Manager
Lloyds Banking Group
Kishan Koriya manages the native design system at Lloyds Banking Group. Setting the strategic direction, he guided designers and developers to utilize design tokens for the first time across 12 mobile banking apps and deploy the Lloyds rebrand into the app experience. Passionate about establishing sustainable multi-brand design systems that enable products to be built with scale, efficiency, and cohesion, his leadership has fostered a true sense of collaboration across all disciplines.