April 21–22 2021
Watch keynote ↗

Mina Bach

Senior UX/UI Designer at IBM

Mina is a Product Designer based in London, UK.

She thrives working in cross-functional product teams across strategy and vision, facilitating the Design Thinking process and leading UX and UI with a collaborative user centric approach.

Outside of work, she volunteers at Design Club, a non-profit teaching children aged 6–17 design thinking as a life skill and helps create an inclusive and diverse community for designers at Lovers Magazine.

Twitterminabach.com

Wednesday, April 21st

6:10pm UTC

Should devs design?

When Mina’s team moved away from a culture of 'design handoffs' to one of collaboration where everyone in the team works on all aspects of product development and engages with users regularly, they became more efficient, more user centric and much, much happier with the work that they do. In this session, Mina shares their journey and small actionable tips the team has picked along the way. You’ll leave inspired to start collaborating closely, to break down silos and end the 'design handoff' mindset.
Embracing the mess
Developers
Collaboration
4/21 6:106:40pm UTC
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