Design systems at scale
Design systems at scale
12:15 - 12:35P
Design system adoption addiction
12:35 - 12:55P
Design systems for XL displays
12:55 - 1:15P
Building an AI design system at scale
12:15 - 12:35P
Design system adoption addiction
Design systems are more than component libraries; they include tooling, documentation, release management, and CI automation. In this session, Olena and Dmitry discuss how treating tooling as a part of the design system can help you transition to cohesive releases spanning across all environments where your design system is present. Thier experience of working with 150+ teams shows how that allowed them to ship system-wide features at Booking.com without asking product teams to spend time on their adoption.
Dmitry Belyaev
he/him
Principal Front-end Engineer at Booking.com
Dmitry Belyaev is a principal front-end engineer at Booking.com working on design systems and tooling. With over a decade of experience in UI development, he has specialized in leading design system initiatives. In his free time, Dmitry is helping design and development communities learn more about design systems through multiple public resources like Design System Checklist and interviews with leaders in the design systems domain.
Olena Musatova
she/her
Senior Software Engineer at Booking.com
Olena Musatova is a senior software engineer at Booking.com, working on design systems and tooling. With extensive experience in software development and deep expertise in the Figma API, Olena builds advanced tools that improve design and development workflows, always with an eye for quality and efficiency.
12:35 - 12:55P
Design systems for XL displays
Join June and Dale on a journey into design systems as they delve into the creation of a design system for XL digital displays. Alaska Airlines is currently enhancing the airport experience, including at the San Francisco International Airport. Their design system team, internal systems team, and marketing counterparts are pioneering digital signage designs that embody Alaska's brand. The mission? To craft a robust system that is flexible, scalable, and adaptable to a diverse range of screen sizes and devices.
June Lee
she/her
Product Designer at Alaska Airlines
June is a Product Designer at Alaska Airlines, part of the Auro Design System team. Passionate about uncovering patterns and enabling creativity through systems, June describes herself as having the heart of a designer and the mind of an engineer. She has been part of multiple startups and is dedicated to using her skills for the kingdom of God. In her free time, you can find June getting her hands on anything and everything crafty.
Dale Sande
he/him
Principal Engineer at Alaska Airlines
Dale has worked as a Senior Engineer with companies like Getty Images, BestBuy, Microsoft, REI, AppDirect, and others. He currently leads development for the Auro Design System as a Principal Engineer with Alaska Airlines based in Seattle. Dale continues to be involved in the front-end community, both locally and nationally having co-authored two books on Sass, appeared twice as a guest instructor with Treehouse and continues to write instructional tutorials.
12:55 - 1:15P
Building an AI design system at scale
In this talk, Phillip will lift the hood on how Superside has built an AI design system at a scale that’s utterly unique, giving them the ability to handle massive volumes of design needs across critical marketing channels. Speaking primarily to designers, but with applications and interest areas for product managers, developers, and engineers, this session will give the audience the foundational components they need to build this type of system for themselves.
Phillip Maggs
he/him
Creative Director at Superside
Phillip Maggs, Creative Director of New Horizons at Superside, is at the cutting edge of blending Generative AI with creative services. Since November 2022, he has spearheaded a tenfold growth in his GenAI team, product integration, and project delivery for the world's leading companies such as Google, Meta, Amazon, Salesforce, Red Bull, and Boston Consulting Group. His efforts encompass AI-enhanced advertising creative, brand design, video production, and more.