Skip to content

Design systems at scale

Design systems

June 27, 2024
12:15 - 1:15P PST

Design systems at scale

12:15 - 12:35P

Design system adoption addiction

12:35 - 12:55P

Design systems for XL displays

12:55 - 1:15P

Building an AI design system at scale

12:15 - 12:35P

Design system adoption addiction

Design systems are more than component libraries; they include tooling, documentation, release management, and CI automation. In this session, Olena and Dmitry discuss how treating tooling as a part of the design system can help you transition to cohesive releases spanning across all environments where your design system is present. Thier experience of working with 150+ teams shows how that allowed them to ship system-wide features at Booking.com without asking product teams to spend time on their adoption.

Olena Musatova

she/her

Senior Software Engineer at Booking.com

Olena Musatova is a senior software engineer at Booking.com, working on design systems and tooling. With extensive experience in software development and deep expertise in the Figma API, Olena builds advanced tools that improve design and development workflows, always with an eye for quality and efficiency.

Pim Strengers

he / him

Senior Designer at Booking.com

Pim Strengers is a senior designer at Booking.com, working on the design system that is used in all products by over 200 designers across 5 different platforms. With the system being mature, his focus now is on creating tools and processes to empower designers to deliver with high quality. Outside of work, his creative output comes through performing as singer-songwriter for his two kids.

12:35 - 12:55P

Design systems for XL displays

Join June and Dale on a journey into design systems as they delve into the creation of a design system for XL digital displays. Alaska Airlines is currently enhancing the airport experience across the U.S. Their design system team, internal systems team, and marketing counterparts are pioneering digital signage designs that embody Alaska's brand. The mission? To craft a robust system that is flexible, scalable, and adaptable to a diverse range of screen sizes and devices.

June Lee

she/her

Product Designer at Alaska Airlines

June is a Product Designer at Alaska Airlines, part of the Auro Design System team. She has a designer's heart and engineer's mind, uncovering patterns and fueling creativity through systems. Having taught a Design System course at her alma mater and workplace, she seeks to continue exploring design education. You can find June getting her hands on anything and everything crafty in her free time.

Dale Sande

he/him

Principal Engineer at Alaska Airlines

Dale has worked as a Senior Engineer with companies like Getty Images, BestBuy, Microsoft, REI, AppDirect, and others. He currently leads development for the Auro Design System as a Principal Engineer with Alaska Airlines based in Seattle. Dale continues to be involved in the front-end community, both locally and nationally having co-authored two books on Sass, appeared twice as a guest instructor with Treehouse and continues to write instructional tutorials.

12:55 - 1:15P

Building an AI design system at scale

In this talk, Phillip will lift the hood on how Superside has built an AI design system at a scale that’s utterly unique, giving them the ability to handle massive volumes of design needs across critical marketing channels. Speaking primarily to designers, but with applications and interest areas for product managers, developers, and engineers, this session will give the audience the foundational components they need to build this type of system for themselves.

Phillip Maggs

he/him

Creative Director at Superside

Phillip Maggs, Creative Director of New Horizons at Superside, is at the cutting edge of blending Generative AI with creative services. Since November 2022, he has spearheaded a tenfold growth in his GenAI team, product integration, and project delivery for the world's leading companies such as Google, Meta, Amazon, Salesforce, Red Bull, and Boston Consulting Group. His efforts encompass AI-enhanced advertising creative, brand design, video production, and more.