Scaling up design systems
Scaling up design systems
10:50 - 11:10A
The value of opinions in design systems
11:10 - 11:30A
Delivering a multi-sub-brand design system for e-commerce
10:50 - 11:10A
The value of opinions in design systems
Creating and managing a multi-brand design system requires cross-departmental and cross-functional collaboration and contribution. However, in order to provide long-term success for the entire product ecosystem, systems designers and developers must ensure contributions and collaborative outcomes can scale appropriately within the constraints of each brand, and the flexibility to support primary use cases for all teams. Without a strong opinionated team, contributions can become a Trojan horse for your design system; introducing unscalable methods and fragmenting the system to a point where it breaks down.
Nate Baldwin
he/him
Principal Product Designer at Intuit
Nate has worked in design systems for a decade. He's built white-label, multi-brand, and single-brand design systems at an enterprise level. Nate is passionate about design quality and systems-oriented design practices. He is the creator of design system tools LeonardoColor.io and Proportio.app. He is a color nerd and maintains the free resource ColorAndContrast.com.
11:10 - 11:30A
Delivering a multi-sub-brand design system for e-commerce
In 2023 the Zalando design system went through a huge revamp of its foundations to support an increasing need for more variation in the visual language. This transformation was driven by Zalando’s multi proposition strategy through which they aim to differentiate experiences like Fashion, Beauty or Premium/Designer and tailor them based on their specific needs through Themes. In this talk, the Zalando team want to take you through their journey of developing the capabilities while crafting the first new theme.
Gonzalo Vasquez
he/him
Senior Product Designer at Zalando
Gonzalo is a Chilean senior product designer based in Dublin, Ireland. Currently part of the Zalando Design System team focused on designing and developing solutions with a systems lens connecting teams and platforms that impact Zalando’s customer experience. Designer by trade with a visual communication background and design and motion graphics experience. Outside work, he loves live music shows, cooking and travelling around the globe.
Sheryl Bagga
she/her
Senior Product Manager at Zalando
Sheryl is a senior product manager from Canada, based in Germany. In her current role, she is responsible for evolving Zalando’s design system as a product, driving long-term impact of the system through a compelling vision and product strategy. With a background in digital media marketing she has built multiple digital experiences for telco and consumer brands before working in e-commerce. Outside of work, you'll find her travelling, crafting ceramics, or styling spaces.
Leonie Proske
she/her
Senior Product Designer at Zalando
Leonie is a senior product designer based in Berlin. With a background in industrial design and visual communication, she spent the first years of her career working in branding and marketing before transitioning into design systems within Zalando. In her current role she enjoys connecting different disciplines and teams at the intersection of brand and product. Off-duty, she loves exploring modern art galleries, sketching and experimenting with new sports, the current fixation being surfing.
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