Elevating products for a global audience
Elevating products for a global audience
12:00 - 12:20P
Redesigning BBC.com: crafting a connected, contextual, and global experience
12:20 - 12:40P
Our digital product vision of augmented hospitality
12:40 - 1:00P
Taking flight: lessons learned on adopting Figma at United
12:00 - 12:20P
Redesigning BBC.com: crafting a connected, contextual, and global experience
BBC Studios and UIC Digital recently embarked on an ambitious task; rebranding, redesigning and replatforming BBC.com for users outside of the UK. The primary goal was to create a more connected, contextual, and frictionless experience for a global audience numbering in the hundreds of millions.
This talk will delve into the design journey undertaken in the transformation of the BBC.com website and app. Laura and Sam will share some of the real-world challenges that come with the redesign of a world-renowned platform
Laura Llewellyn
she/her
Creative Director at BBC Studios
Laura leads a global team as Product Creative Director at BBC Studios for Digital News & Streaming, driving the UX and design strategy that helps bring the best of BBC's news and factual content to international audiences. With a career focused in content and publishing, digital storytelling has always been at the heart of Laura's product design practice.
12:20 - 12:40P
Our digital product vision of augmented hospitality
Explore Accor's vision for augmented hospitality and how they structure around Business, Product, Design, and Tech teams. Discover how they rethink their organization and design culture. Dive into their innovation in AI and AR. Learn how Accor ensures a homogeneous experience for 40+ brands through their unique design system. Gain practical insights on aligning teams to create excellence in customer experience.
Thomas Vidal
he/him
Head of Design at ACCOR @ Thiga
With 15 years in B2B/B2C digital design, Thomas focuses on design team scaling and strategic vision. As a Principal at Thiga, a premier digital consultancy in Paris, he currently serves as Head of Design at Accor, a global hospitality leader. He leads 35 product designers, creating exceptional digital experiences. One and a half years ago, at Decathlon, an international sports retailer, he expanded the design team from 20 to 120, a notable achievement in France, enhancing global experience development.
Myriam El Harraq
she/her
Senior Vice President, Brands UX Innovation at ACCOR
With more than 15 years of experience in the digital field, Myriam began her career in a digital communication agency before working in the telecom industry, focusing on digitizing customer relations and e-commerce. Then, she shifted towards the travel sector, dealing with innovation, customer experience, and voice of the customer issues. Today, Myriam manages over 80 experts in these areas, with a constant focus on customer demands and business impact.
12:40 - 1:00P
Taking flight: lessons learned on adopting Figma at United
United Airlines partnered with Signature Service Partner One North to migrate its ORION design system to Figma during a rebrand—creating a living, breathing, universal source of truth for its designers and developers. United Airlines’ Above the Wing and Below the Wing product teams are making the most of Figma—from creating digital airport signage to the implementation and adoption of their ORION design system across a suite of products.
Derrick Wilkinson
he/him
Director, Employee User Experience Team at United
Derrick Wilkinson, Director of UX at United Airlines, is a seasoned UX professional with a passion for elevating user experiences for both employees and customers. With more than a decade of dedicated service to United, Derrick has played a pivotal role in aligning the realms of user needs, technology, and business objectives to ensure we “design the right thing, and design the thing right.""
Throughout his tenure at United, Derrick has consistently demonstrated his commitment to the principles of user-centered design and the belief that effective UX is at the core of any successful enterprise. His leadership has been instrumental in fostering a culture of user-centricity within the organization, driving innovation and customer satisfaction.
Jessica DeJong
she/her
Managing Director, Design at One North
Jessica leads the Design discipline at One North, a full-service digital agency and TEKsystems company. The One North Design team encompasses brand, visual, product, and motion design as well as front-end development. Jessica's background is in graphic design and human-computer interaction, and she has led teams working with United Airlines, Meta, and Booking.com. Outside of work, she is a mom of 3, hot sauce connoisseur, and avid Michigan Wolverines fan.
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