Design quality and brand legacy
Design quality and brand legacy
12:20 - 12:45P
The art of obsession: crafting a culture of excellence
12:45 - 1:10P
Harnessing authenticity and creativity: design as an element of impactful storytelling
12:20 - 12:45P
The art of obsession: crafting a culture of excellence
Ever wonder how exceptional design teams are made? How do they consistently deliver designs we all admire, wish we created ourselves, and ultimately want to replicate? Join Zillow’s Chief Design Officer, Jenny Arden on an exploration of the relationship between obsession, quality, and business success. Drawing from her extensive experience as a design leader, Jenny will dissect the transformative power of obsession and attention to detail within design teams, using case studies from industry giants like Disney, Airbnb, Nike, and Zillow. Whether you're a seasoned professional or a new designer, researcher, or product manager developing your skills, you’ll walk away inspired and armed with actionable strategies to cultivate a culture of craftsmanship that propels businesses to new heights.
Jenny Arden
she/her
Chief Design Officer at Zillow
Jenny Arden is the Chief Design Officer for Zillow Group brands, overseeing design and research. She is a veteran design leader known for bringing new, large-scale initiatives to life through innovation and high quality design. She has served on design leadership teams at Nike, Lyft, Airbnb and Google connecting consumer technology, brand, business strategy, and innovation. She’s also a graduate of RISD and Brown University, bringing a multidisciplinary view into the field of design.
12:45 - 1:10P
Harnessing authenticity and creativity: design as an element of impactful storytelling
Harnessing authenticity and creativity: a pathway to impactful storytelling" is a dynamic presentation by the Head of Design from Disney Entertainment and ESPN, exploring the profound impact of authentic narratives in media and the broad spectrum of creativity beyond traditional design roles. This talk delves into how everyone within an organization can contribute to storytelling that resonates deeply with audiences, showcasing examples and strategies to foster a culture of innovation and emotional connection across the company.
Meghan Borsic
she/her
Senior Vice President, Design at Disney Entertainment and ESPN
As Disney's SVP of Design, Meghan Borsic champions the art of imagination in product design, guiding teams to craft experiences that embody the essence of possibility. With a deep belief in creativity's boundless potential, she leads teams to infuse each project with innovation and meticulous attention to detail. Her leadership ensures that Disney's products not only captivate but also carry the unique magic and craftsmanship synonymous with the brand.
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