Design for the big screen
Design for the big screen
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12:25 - 12:55P
Lost Found in the details
12:55 - 1:10P
Behind the Scenes: crafting the motion graphics of the Super Bowl with Emonee LaRussa
12:25 - 12:55P
Jessica Hische is a lettering artist specializing in work for logos, film and television, and books for clients like Fender Guitars, Wes Anderson, and Penguin Random House. One specialty she's particularly fond of is logo refresh work—helping modernize existing brands while maintaining much of the original DNA. Jessica will walk through her process for this highly specialized work, and talk about why sometimes fretting over invisible details can really matter and how this kind of work can not only be rewarding for clients in quantifiable ways but also deeply rewarding for the creatives who perform it. In a culture in which we are asked to constantly streamline and automate, there is still room for slow and considered craftsmanship.
she/her
Lettering Artist at Jessica Hische Inc.
Jessica Hische is a lettering artist and New York Times Best-selling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books. She's the author / illustrator of 4 picture books including the forthcoming My First Book of Fancy Letters (PRH, Oct 2024).
12:55 - 1:10P
Join us for an exclusive peek behind the curtain with Emonee LaRussa, the creative mastermind behind the motion graphics of the last Super Bowl. Learn about her creative process, the challenges she faced, and the innovative techniques she used to bring the biggest sporting event of the year to life in stunning visual displays
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