Bringing the craft back to product
Bringing the craft back to product
12:20 - 12:40P
How to build for, and with, Gen Z
12:40 - 1:00P
Product management: half art, half science, all passion
12:20 - 12:40P
How to build for, and with, Gen Z
Gen Z are the first truly digitally native generation. Having grown up in a world of hyper-connectivity, personalization and overstimulation, they have radically different expectations of products. On the one hand, there is less tolerance for friction than ever before, while on the other, there is an appreciation of a more ‘low-fi’ approach to building in public. From consumer and enterprise products to marketplaces and games, we’re seeing a transformational shift in the interfaces and stories that resonate. Join Linktree CPO Jiaona “JZ” Zhang to learn how product leaders at every stage are thinking about building with, not just for, Gen Z.
Jiaona Zhang (JZ)
she/her
Chief Product Officer at Linktree
Jiaona “JZ” Zhang is the Chief Product Officer at Linktree, the world’s leading link-in-bio platform empowering 45M+ creators, brands, and SMBs worldwide to grow, engage, and monetize their audience online. JZ joined Linktree from Webflow, where she was SVP of Product, crafting visually stunning creator-centric products. Previously, she led teams at Airbnb, WeWork, Dropbox, and teaches at Stanford University and Reforge. Based in Berkeley, CA, she lives with her husband and two young children.
12:40 - 1:00P
Product management: half art, half science, all passion
Being a successful product manager involves combining scientific techniques with human intuition. Being curious, creating hypotheses and then validating them via experiments, talking to customers and analytics are critical tools for making data driven decisions. Using engaging examples, the audience learns how to effectively translate user data into strategic insights.
Shifting to the artistic side of product management, the focus turns to product sense – the ability to predict user needs and market trends using empathy and creativity. The presentation also explores storytelling's power in product management; a compelling narrative can unify teams, sway stakeholders, and connect with users more profoundly.
Throughout, the talk emphasizes passion as a central theme, showcasing how the blend of data-driven strategies and human-centric design can solve real-world problems
Dare Obasanjo
He/him
Lead Product Manager at Meta
Dare Obasanjo, Lead Product Manager at Meta, leads the team responsible for the in-app browser and key ad platform technologies for Facebook and Instagram experienced by billions of people. Prior to that he led multiple developer platforms at Meta including the Metaverse (Horizon Worlds) and Login with Facebook. He also spent 17 years at Microsoft where in his last role, he contributed to Bing Ads' growth to $1B quarterly revenue. Dare holds 20 US patents and is a prolific tweeter.
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